Gold buying in India has been more of a Celebration of financial status of individual and family. People love GOLD and the FEEL of OWNING it. In today's time buying Gold has various objectives and reasons. Some buy for Investment, others for Gifting and many during festivals or special occassions. Let's analyze & understand each of them in details:-
Gold buying for Investments
Every Indian Household thinks of GOLD as an Investment which will Appreciate in Value over a period of time. It's passed on from generation to generation and without doubt has always gone upwards in its value. Over past several years there have been Innovative Products for Investing in Gold in terms of PHYSICAL GOLD, PAPER GOLD, DIGITAL GOLD etc. These products have evolved over a period of time. Also there are Refineries exclusively focused on making some Amazing Coins & Bars of GOLD which attracts people in buying the same. Top Refineries
Gold buying for Occassions / Festivals
Indians need a Reason to Celebrate. Celebrations are part of Indian Culture and People who have grown up seeing their family celebrate on different festivals and occassions till date continue the tradition. India is a land of diversified cultures and religions. Occassions & Festivals happen round the year on this land & GOLD buying often spikes during festive season. Following are some of the occassions where this trend is seen amongst Indians:-
Makar Sankranti - Makar Sankranti is a harvest festival and is the first to arrive in a year. Sankranti marks the onset of the harvest period which is considered to be an auspicious day to purchase gold. This festival also signifies the concept of peace and prosperity.
Ugadi/Gudi Padwa - This is the most Auspicious Day to buy GOLD. Ugadi and Gudi Padwa mark the beginning of the new year according to the Hindu calendar. Ugadi marks the new year for the people of Andhra Pradesh, Karnataka and Telangana. Gudi Padwa is majorly the celebration of new year in Maharashtra. Onam is celebrated in Kerala along with Vaisakhi in Punjab.
Diwali/Dhanteras - Most happening time of the year to buy Gold in India is Diwali. Lot of Weddings , Holidays for Shopping, Visiting Family & Friends, Celebrating the Best time of the Year is DIWALI. The name Dhanteras signifies the worship of the Goddess of Wealth, Lakshmi. Dhanteras marks the first day of the festival of Diwali in India. In the Hindu scriptures, this day is considered to bring prosperity, wealth and health to the people who buy or invest in the metal.
Pushyami - Pushya Nakshatra is the major festival in the country when people wish to conduct any sort of financial transaction. It can be buying gold, land or any kind of business investment. It is famous only for those who believe in it and the dates which it falls on. Primarily Indians avoid buying Gold during Shradh period.
Akshaya Tritiya - One of the Most Important Days of the Year for Celebrating Wealth & Prosperity. It is considered to be the most auspicious day in the Hindu calendar specifically to buy gold. On this day, the demand for gold amongst local jewellers in the country is seen to surge significantly. According to the Hindu culture, buying gold on this day signifies prosperity and wealth.
Dussehra -It is another one of the most important festivals celebrated by Hindus in the country and abroad. The purchase of gold increases all over India as it has a special significance in the Hindu culture when Goddess Durga defeated the demon, Mahishasura signifying the victory of good over evil.
Navratri - Even though this festival is celebrated by Gujaratis around the world, it is also known differently amongst different sects of people. The festival of Navaratri celebrates the victory of good over evil as a tribute to Goddess Durga. It is celebrated for 9 days and nights. People from all over the country and Indians all over the world purchase gold during the period of this festival as it signifies new beginnings and good fortune.
Gold buying for Gifting
Gifting by Individuals and Corporates have been a way to say "THANK YOU" for various reasons. It could be for some special day, occassion, celebration, business reason, appraisal etc. Gifting culture with precious metal like Gold / Silver is also an integral part of many Indians. Gifting Season is round the year and Personalized Gifting is the New Trend picking up in India. Gold Coins and Silver Coins can also be Personalized to give a Special WOW factor to the receiver. Best Gifting Ideas on Gold Coins and Silver Coins can be found on CoinBazaar , which deals in this exclusive niche of Precious Metal Gifting.
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