The meaning of “Akshay” is something that never dies and that is the reason why it is said that Akshaya Tritiya is the day where fortune and good happenings do not come to an end. All the work done on Akshaya Tritiya never goes unrewarded. Common activities performed on this day is donating, buying new clothes and the most important activity is buying Gold due to the auspiciousness of the day.It is said that Akshaya Tritiya is a very holy day for both Hindu’s and Jain’s, we all celebrate this festival with a very joyful attitude. The beliefs behind Akha Teej links Lord Vishnu’s birth and some also link it to Lord Krishna’s Leela.
India consumes approximately 850 Tonnes of Gold annually, the rapid growth in the demand of Gold is observed to spike during Akshaya Tritiya due to the auspiciousness, let us see the mythological reasons behind it.
According to the Bhavishya Purana, Akshaya Tritiya is considered to be a festival of great significance. Satya Yuga and Treta Yuga were started on this holy day itself. Astronomically wise, it has been observed that the Sun is at it's peak radiance, which is a good indicator for new beginnings.Many rituals can be performed on this day without looking at the panchangam. Buying Gold on this day is a very old tradition, it also said that buying gold on Akshaya Tritiya will bring prosperity in everyone’s lives.
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